Website & Marketing

Method Jiu Jitsu

Summary

Challenge

A newer Jiu Jitsu academy based in South Plainfield, NJ, Method Jiu Jitsu aimed to increase their membership base. They were in need of an effective strategy that could not only appeal to potential members but also provide an engaging online experience for visitors.

Solution

  1. Webflow Website: We started the journey by crafting a visually appealing, easy-to-navigate single-page website on Webflow. The website served as an effective digital front door, inviting potential members to explore the offerings of Method Jiu Jitsu.
  2. Photo and Video Content: We captured the essence of Method Jiu Jitsu through high-quality photo and video content, showcasing the engaging experiences the academy offered. These visuals were incorporated into the website, providing an authentic glimpse into the academy's atmosphere, and were also utilized for social media posting to maximize their reach.
  3. Google Search Ads: We implemented and managed Google Search Ads, directing potential members to the website. This strategic move successfully leveraged the power of search engine marketing to increase visibility and attract new visitors.

Results

Through the combination of a well-crafted website, engaging visual content, and strategic use of Google Search Ads, we successfully elevated Method Jiu Jitsu's online presence. The integration of these elements into a unified strategy helped drive interest and sign-ups for their 4-day free trial, creating a steady flow of new members to the academy. The project highlights our commitment to delivering tailored digital marketing solutions that drive noticeable results.

Here is a screenshot of the results we got Method Jiu Jitsu, 130 names submitted over the course of 2 months. They paid $11.20 per conversion. They got many sign ups from this campaign resulting in an overall net positive for them.

Coach Chris teaching the kids how to properly apply the "Americana" shoulder lock submission
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